1895 -2010: Lavazza’s time frame covers almost one century. 100 years totally devoted to coffee, which has made the company a leader in this field worldwide.
Lavazza’s story is that of a successful company based in Turin, but also the story of a family striving with passion to put together quality, tradition and innovation.
From vacuum-packed ground coffee in the 60s, a real revolutionary innovation, to the vintage TV advertising campaigns, from the expansion to the European and emerging markets where today is present with 11 subsidiaries all over the world, to the network of the Training Centre including over 43 coffee laboratories, Lavazza has always been a leading international company which consumers throughout the world can rely on.
Today Lavazza is an Italian leader in the retail business with a share of 47,6% (in value, Nielsen source) and operating in over 90 countries, controlling both the Home and Office business (Foodservice, Vending machines and e Coffee Shop Business). The company turnover for the year 2009 amounted to 1.096 billion Euros.